Our Services
The Fashion Aperture is a New York-based fashion buying consultancy supporting independent retailers across the US, and internationally, in all women’s categories including: RTW, Swim, Lingerie, Shoes, Accessories, and Jewelry.
With nearly 20 years of buying experience behind every engagement, we bring institutional-quality expertise to the businesses that need it most: the independent boutiques that still have a point of view.
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The expertise of a seasoned merchant, without the overhead of a full-time hire. As a fractional buying partner, we work alongside you across the full buying cycle — bringing strategic depth to the decisions that shape your assortment, your vendor mix, and your seasonal performance. You stay close to the business; we make sure the buying function is operating at the highest level.
Every engagement is tailored to the needs of the boutique and can include:
Brand matrix strategy — who to grow, who to exit, who to bring in next
Order writing and market coverage in New York and beyond
OTB projections and in-season management
Reorder and markdown recommendations at the style level
New brand identification and onboarding
Assortment strategy by category and price point
Ongoing engagement
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Monthly and quarterly merchandise intelligence built from your data — not gut instinct, not fragmented reports. Every read includes written analysis and strategic context so the action plan is clear.
Executive snapshot — net sales, gross margin, WOS, GMROI, inventory position, YoY
Category and vendor performance with sell-through and weeks of supply at every level
Style-level reorder, markdown, and exit recommendations
Inventory health and gap analysis — excess and shortage dollars by category
By-door snapshots for multi-location retailers
E-commerce traffic, conversion, and store-vs-online comparisons
The dashboard is fully customizable to your business.
Monthly · Quarterly · Combined
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New York is the fashion capital of the US and we're here. Whether you're looking to refresh your vendor mix, fill a category gap, or find an emerging brand before everyone else does, we scout on your behalf with your customer and price point in mind.
Targeted discovery based on your category needs and aesthetic
Showroom previews and line reviews
Brand vetting — sell-through potential, exclusivity, minimum orders
Introduction and relationship facilitation with new vendors
Project-based or Ongoing
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Can't make it to New York for market? We attend on your behalf — previewing collections, writing notes, and giving you a clear picture of what's worth your order dollars before you commit. For buyers who do make the trip, we can coordinate your schedule, set appointments, and make sure you're seeing the right showrooms in the right order.
Collection previews and detailed market recaps
Appointment scheduling and showroom coordination
On-the-ground coverage for NY market weeks
Post-market debrief and order recommendations
Project-based or Ongoing
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A seasonal buy plan built the way a seasoned buyer thinks about it — starting with your vendors. For premium boutiques, brand loyalty drives traffic and conversion, which means vendor allocation is the most consequential decision in the budget. Working from your topline, we build a vendor-level plan grounded in performance data, then ensure the category mix supports a balanced, strategically sound assortment.
Vendor-level buy budgets informed by sell-through, margin, and customer demand
Performance-based ranking — where to invest, hold, or pull back
Category balance review to validate the full assortment picture
Available as a standalone engagement or as a natural extension of a merchandise analysis.
Seasonal · Project-based
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For brands selling into wholesale accounts — we help you build a line that buyers actually want to buy. Drawing on nearly 20 years of sitting across the table from brands as a buyer, we bring a retailer's eye to your assortment: how it's structured, how it's priced, and whether it's balanced well enough to earn floor space and reorders.
Line review and assortment structure from a buyer's perspective
Price architecture and retail margin guidance
Category and style balance — making sure the line works as a whole
Retailer feedback and reorder analysis
Project-based